The Factory is a short walk from Norwich main line railway station. It is close to the River Wensum and the riverside regeneration of restaurants, cinemas, wine bars, shops, supermarkets, swimming pool and health club.

The scheme is set within a unique mid century Modernist building near the riverside. The new luxury loft apartments combine crisp design with wonderful space and light.

The proposed riverside regeneration behind The Factory has recently received planning permission. The regeneration includes the creation of a riverside park, new public squares and a riverside walk leading directly from The Factory. The creation of modern eco-friendly apartments and the sympathetic conversion of historic industrial buildings will further revitalise the riverside area of Norwich.